We all have those brands. The ones whose grooming products in which we’re interested, but for some reason haven’t made any purchases. Maybe the reasons are financial. Maybe we have too many products already, and we’re afraid of getting involved with another brand. Maybe we just forget each time we’re ready to make some purchases. For me, one of those companies was Caswell-Massey. I was well aware of Caswell-Massey’s history as America’s oldest apothecary and reputation for high quality men’s shaving and grooming products. But I had never actually purchased anything. That changed about two months ago when I decided to finally take the soapy plunge.