For over two centuries, one name has been a cornerstone of traditional men’s grooming, Truefitt and Hill. Well, really two names, I guess. So how does a heritage brand respond to current market demands like shaving cream for sensitive skin? They reformulate and present their new Ultimate Comfort Shaving Cream. This new shaving cream, although they do have one newer, is Truefitt and Hill’s attempt to help those men who struggle with skin bothered by harsher fragrances and dyes.